Performance Marketing for E-commerce Brands
Case Studies
We help e-commerce brands grow through Meta Ads strategy, campaign management, creative testing, and performance-focused recommendations across the funnel. When we spot a clear lever outside Ads Manager, such as offer positioning or landing page structure, we recommend improvements and support implementation with the client’s approval.
Meta Ads
Creative Testing
Campaign Structure
Scaling
Offer Strategy
Landing Page Recommendations
Selected Work
New Campaign Build + Creative Iteration + Offer Optimization
Client category: self-care e-commerce product. The legacy campaign and our new campaign ran in parallel, which created a clean side-by-side comparison under the same business conditions.
Case Study 01
What we changed
- Built a new campaign structure and launched it alongside the client’s existing campaign.
- Applied faster budget control by pausing underperforming ads early, so spend concentrated on top performers.
- Tested a larger volume of new creative concepts and message variations.
- Supported budget scaling based on performance signals.
- Recommended an improved offer, including bonuses and an upsell, plus a product price increase of around 15%, implemented by the client.
Results
Cost per purchase
-46%
37.48 PLN → 20.16 PLN
Purchase ROAS
+84%
1.67 → 3.08
CPM
-35%
36.69 PLN → 23.87 PLN
Purchases
37 → 318
Higher scale, stronger efficiency
Anonymized Meta Ads performance comparison
Weekly Testing Rhythm + Offer Optimization + Structural Improvements
Client category: e-commerce consumable. We compared before and after periods to evaluate the effect of a more disciplined testing process, structural improvements, and a stronger promotional offer.
Case Study 02
What we changed
- Introduced a consistent weekly testing and rotation cadence.
- Improved decision-making by regularly keeping winners and cutting underperforming creatives.
- Optimized the campaign structure to support cleaner testing and better scaling.
- Recommended a BOGO promotion based on A/B testing logic and learnings from similar accounts, implemented by the client.
Results
Cost per purchase
-24%
11.37 USD → 8.68 USD
Purchase ROAS
+40%
2.43 → 3.40
CPM
-9.5%
14.23 USD → 12.87 USD
Purchases
43 → 410
Efficiency improved during scale
Before vs after performance export, anonymized
Advertorial Landing Page Test + Angle-Based Copy Alignment
Client category: health/beauty e-commerce. We tested a standard product-page flow against an advertorial format and aligned ad copy to the new experience, resulting in a clear performance lift.
Case Study 03
What we changed
- Reframed the user journey around an advertorial-style landing page, implemented by the client.
- Adjusted ad copy to match the new angle and page experience.
- Optimized budget allocation and campaign structure around the winning variant.
- Tested multiple new creative angles as part of an ongoing iteration process.
Results
Cost per purchase
-62%
87.14 PLN → 33.07 PLN
Purchase ROAS
+161%
0.83 → 2.17
Purchases
32 → 387
Stronger conversion flow
Winning change
Advertorial
Aligned page format and messaging
Ad set comparison export, anonymized
What We Do
Campaign Management
Meta Ads strategy, account structure, testing frameworks, scaling, and day-to-day performance management.
Creative Testing
Static and video creative iteration, angle development, messaging tests, and winner identification.
Growth Recommendations
Performance-driven recommendations across offer structure, promo logic, and page experience.
Execution Support
We go beyond media buying when needed, always with client approval and always focused on business results.
All account screenshots and exports shown here are anonymized for client confidentiality.
